Starting your own business is a no-brainer decision. But building a successful brand is. It takes a lot of consistency, effort, confidence, bravery and time to accomplish everything. Nowadays, personal branding does not only apply to celebrities and major companies. Ordinary people across the globe are already crafting their own. They all have the same reason why they quit their jobs —- the corporate branding machine slavery is too much. If you want to start a new adventure on your own, try out these 5 secrets to successful personal branding that your future self would definitely be thankful for.
#1. BE UNIQUE.
To begin with, you can’t build a personal brand unless you are willing to be unique. This serves as your starting point towards personal branding effectiveness. However, do you know how significant uniqueness is when you’re marketing yourself? Quite frankly, it should mean a lot, if you don’t feel the same way, then that could hold you back from success.
Being unique turns you into a memorable personality.
Being different from everyone else help you stand out from the crowd, leaving a mark with your audience that’s hard to forget. Once they talk about your boldness, how you’ve decided to rise above the masses and reject status quo, people will start talking about you. It’s time to blaze your own trail!
Whatever you want to be — an entrepreneur, a lifestyle coach, a blogger or a Youtube superstar — being unique or different, add value to your whole package. Why become a mainstream mommy blogger when you can be a “mom of a picky eater son” type of blogger?
#2. FIND YOUR NICHE.
This isn’t far from personal branding.
Personal Brand innovators always find their niche and focus on it.
For example, digital marketing gurus focus on growing sales by getting more traffic. If you’ve got the expertise, experience, attitude and dedication to solve this problem, then make it the center of your career. Continue to educate yourself about this subject. It doesn’t mean that if you’re good at it, you stop learning new things. Learning should be a lifetime activity.
Additionally, digital marketing won’t fail you. It’s a promising niche. It’s becoming popular because the percentage of internet users continues to grow everyday. In the same way, this increases the value of advertising online. Therefore, it’s best to choose a currently flourishing niche so you have higher volume of possible customers.
#3. INVEST ON IMAGES AND STORIES
Study shows that images and stories are found to be stimulators of emotions. And when emotions are felt, either good or bad ones, a human brain reacts to it. That plays a role in our mental health. As a collateral effect, you get emotionally connected customers.
With that being said, storytelling and photos play a major role in your overall branding.
When it comes to business, we tend to implement our brands more consciously and intentionally. That is why design is created. It is the most powerful tool that you can use to channel your personality, your taste and totality.
In your images or blogs, you can use your own choice of colors, themes, written styles, your wardrobe picks, and so many more visual and written elements. They serve as the cornerstones of your personal branding. Be genuine and consistent.
In addition to images, storytelling is another way to elevate your company’s brand. If you find yourself NOT getting any ideas to share on your stories, don’t worry you’ll get there! In fact, there are so many things that you can talk about in your stories. For example, what are your inspirations and goals? Where did you come from? Why did you decide to tell the story? And more!
Focus on your real life story.
#4. STAY VISIBLE AND ACTIVE.
Having your own brand means getting out of the office a lot. The thought of spending a good amount of time presenting yourself in front of the crowd will pave a way for more opportunities to get connected to your target audience, potential customers and clients. At the same time, this will boost your brand name’s presence.
Your local community should be a great place to start. Become involved in outreach events or local groups that work around the same angle and profession with you.
However, if you’d like to try out bigger audiences, then conferences and networking events won’t fail you. Also, take advantage of social media live streaming like Facebook and Instagram. Social media live streaming lets you broadcast a live video out to your audience through your company page or personal profile. It features interactive chat functions where your audience can write in comments simultaneously. Some successful brands choose to do it right at their homes to be a bit raw and personal.
#5. GUEST BLOGGING.
Content marketing is no secret to personal branding. It’s already common sense these days that every personal brand maintains a company or personal blog. We’ve discussed in our previous article the 10 Savvy Types to Content Marketing and mentioned that blog works effectively in garnering high traffic. So, when you already have a blog that is up and running, then you can try out guest blogging.
Guest blogging is guest posting on other relevant blogs. Initially, you’ll be requesting to write blogs on behalf of popular websites. When you do it successfully, your guest blog posts will come out in searches under your name or the company your represent. What’s your cut? Well, you get to “borrow” and “attract” the audience from those well-known websites. At the end of the blog, you’ll likely be given the opportunity to feature your personal brand by providing a quick overview and links.
To be successful at personal branding, you need to be a BRAND NEW YOU. That is, be yourself, be as authentic as you can in a world of copycats. Personal branding is more than just marketing and promoting yourself. It is more on touching people’s lives and being an inspiration to their daily routines.
To be the “go to” person in your chosen niche, you have to take a significant amount of time and energy. Best to spend that time and energy in the best way possible! Apply these 5 secrets to personal branding and ultimately, you’ll be able to build a personal brand that matches your personality and enjoy the inevitable success that follows.
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