What are long-tail keywords?
A long-tail keyword is more specific than a head keyword, and most of the time – but not necessarily – it consists of more words.
The main keyword is a general term that lots of people use for searching.
A long-tail keyword is a more specific topic or subtopic of the head term.
Example: Best SEO Strategies, On-page SEO, Why SEO is important?
Usually, fewer people create content about the topics that use long-tail keyword.
But, these will greatly help your website rank.
How do they help you rank?
As mentioned above, there is less content on the web about long-tail keywords, because less people have used and written about them.
Less content means less competition!
Since the competition isn’t that tough, it’s easier to beat other web pages or your competitors with content about long-tail keywords in the google search engine.
Now you might say:
“I want my blogs and content to rank for the main keywords with the highest volume and traffic.”
That’s possible. But you will need to invest a great deal in paid ads.
The average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaign.
Here’s how long-tail keywords can help you!
When you’ve written numerous articles about your related long-tail keywords and you rank for those, you can target a term that is most related to the main keywords.
This way Google will determine that you have quite a bit of mastery and specialized content on this topic.
You need to build a reputation before you can rank on the main keywords.
If you link all this knowledge in one cornerstone article, for instance, and make sure you build a strong internal link strategy; you’ll increase your chance of ranking for the main article and keywords.