A long-tail keyword is more specific than a head keyword, and most of the time – but not necessarily – it consists of more words.
The main keyword is a general term that lots of people use for searching.
A long-tail keyword is a more specific topic or subtopic of the head term.
Example: Best SEO Strategies, On-page SEO, Why SEO is important?
Usually, fewer people create content about the topics that use long-tail keyword.
But, these will greatly help your website rank.
As mentioned above, there is less content on the web about long-tail keywords, because less people have used and written about them.
Less content means less competition!
Since the competition isn’t that tough, it’s easier to beat other web pages or your competitors with content about long-tail keywords in the google search engine.
Now you might say:
“I want my blogs and content to rank for the main keywords with the highest volume and traffic.”
That’s possible. But you will need to invest a great deal in paid ads.
The average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaign.
Here’s how long-tail keywords can help you!
When you’ve written numerous articles about your related long-tail keywords and you rank for those, you can target a term that is most related to the main keywords.
This way Google will determine that you have quite a bit of mastery and specialized content on this topic.
You need to build a reputation before you can rank on the main keywords.
If you link all this knowledge in one cornerstone article, for instance, and make sure you build a strong internal link strategy; you’ll increase your chance of ranking for the main article and keywords.
Long-tail keywords are longer and more specific keyword phrases that your audience is more likely to use when they want to buy something online or when they're using voice search.
Long-tail keywords involve using search phrases that are more like how people actually speak in the real world. They are less robotic and more practical.
Managing long-tail keywords is simply creating a better connection between your business and the customers who are already out there, actively searching and shopping for your services.
At first, you’re going to pull less traffic with a long-tail keyword because of it’s lower traffic volume compared to the amount of traffic from general keywords.
Just think about the value of traffic.
Yes the traffic is less, BUT...
The traffic you can draw will be better: more focused, direct, inline with your business, more committed, and more interested with services.
Long-tail keywords are your weapon to overtake your competitors.
If I want to buy a phone, I’m not searching for the generic term such as “phones.”
Instead, I would be searching blogs for the “Best Phones to buy on a budget” or “Latest Phones in 2019”,“Best Android Phone of 2019”. This is to help me decide which one I should buy.
We can tighten SEO strategies and compete in our niche by looking for more refined keyword queries.
The entire point of Google’s search business is to present users with the right information based on their searches.
With extra words displayed, long-tail keywords are an even more vital part of mobile site optimization.
Just keep in mind that people are normally searching for one of three reasons: to do something, learn something, and go somewhere.
Long tail keywords have a higher probability of conversion. Namely, because they are specific and almost telegraph what stage of the buying cycle your potential customers are in.
They are much more realistic searches and are proven to be far easier to rank for than generic umbrella topics.
Long tail keywords will help you rank for short tail keywords as well. Not everyone can rank high for short tail keywords.
But a collection of high ranking pages from a collection of long tail keywords will bolster your overall rank. For businesses such as news sites, it’s their bread and butter to have the best ranking for hundreds if not thousands of pages.
A blog is the best way to rank in the SERPs.
Content is king.
It’s the benchmark of any content marketing strategy. Period.
To be effective enough, long-tail keywords need to be used in the correct manner within the URL, title tag, and body text.
Keyword relevance and appropriate use will benefit you in the long run over keyword density. Bounce rates and click-through rates are also valuable metrics indirectly connected to good keyword research.
Because long tail keywords specify high intent, you can use the user pathways through your site to analyze what visitors were looking for and see where your relevancy strays.
Also, because sentence keywords are high intention searches, you can take advantage of Google SERP features such as structured data and local SEO.
In Summary, don’t ignore long phrase keywords. They can be a crucial part of your overall SEO strategy and lead to more traffic, more conversions, and more sales.