A Digital Marketing or SEO campaign is a marathon, not a sprint. The better we plan the more successful your campaign will be.
Before making a recommendation, we will perform a detailed Website SEO Audit to see how optimized your website currently is for search engines.
We’ll properly optimize your website so search engines can understand, properly index, and connect the pages of your site with keyword searches.
We’ll increase the trust and authority of your website by building and earning quality inbound links. You will see an increase in the rankings of your site and the traffic to your business over time.
SEO Agency Results
I can honestly say I have never dealt with such a hard working, honest, get it done kind of business. HighMark SEO has helped our business grow and exceeded our expectations in so many ways. I highly recommend them!!
Mike is a search optimization specialist. He takes a genuine interest in your business and works to make sure he delivers value. I highly recommend you work with Mike if you get a chance to.
Michael is respected in the digital marketing field and delivers for his clients. I highly recommend Michael and HighMark SEO Digital for Search Engine Optimization!
Michael is able to move your website to a prime spot on the first page of Google and increase the traffic to your site. I highly recommend Michael for your SEO needs!
I had the opportunity to work with Mike on a project of joint interest. I was impressed with his working knowledge of website ranking and online marketing. Highly recommended.
Mike is an internet marketing expert with a deep knowledge of Search Engine Optimization. I can highly recommend Mike for your SEO needs.
Increase Your Business with HighMark SEO
Search engine optimization (SEO) is a set of strategies aimed at improving the placement of a website on the search engine results page (SERP). It’s a highly sought after skill that many successful companies utilize to drive traffic to their businesses. However, few SEO professionals take the time to offer an explanation of what search engine optimization entails.
What exactly is search engine optimization, how is it done and how can it benefit your website? The following article will give you a detailed explanation.
What is SEO?
Search engines use a complex algorithm to determine which websites in a respective niche offer the best information and user experience. The aim of SEO is to boost the quality of the pages and to improve the positioning of the website on the SERP.
Nobody has a 100 percent idea about all of the factors that have an impact on Google search engine rankings. Still, the best professionals in the digital marketing field have identified the most relevant variables. By improving the overall quality of the website and its content, search engine professionals can expect to see an improvement in ranking.
The Most Important SEO Techniques
Google utilizes an algorithm that determines where a site ranks in the Search Engine Results Pages (SERPs). A few years ago, website optimization used to be pretty simple. The introduction of certain keywords in the content and the creation of backlinks delivered pretty good results. Today, things have become a bit more challenging.
Because the algorithm was abused, Google introduced several updates. It started in 2011 with Google Panda. The algorithm change put a high emphasis on the quality of content and put an end to content farms/portals featuring duplicate content. In 2012, Google Penguin killed keyword stuffing and link building schemes. In 2013, Google Hummingbird suggested that the search engine has become more sophisticated than ever before. It gave Google the possibility to interpret complex searches (like an entire question, for example) and to deliver relevant results.
All of these changes have made the task of optimizing a website more challenging than ever before.
One of the primary ranking factors is the quality of website content. Niche sites that feature original, well-written and highly informative articles tend to be the best performers in their respective field. The frequency of site updates is a factor as well.
Quality web design is equally important because it gives website visitors a good experience. A good website should be functional, featuring logical navigation and functionalities that the visitors find useful. Good design also makes it possible for people to explore a website on mobile devices like smartphones and tablets.
There are many other ranking factors, SEO techniques, and digital marketing strategies employed to improve the positioning of a website. A quality link building strategy, social media marketing, the use of the right meta tags, the selection of the right keywords (without keyword stuffing), fast load time and age of domain are all considered essential. If you are interested in learning more about SEO and digital marketing then you might want to check out this site for some of the very best online courses available.
Why is SEO Important for Your Website?
Professional search engine optimization brings many significant benefits to the table.
For a start, search engine optimization brings targeted traffic to the website. According to recent studies, 81 percent of people research products and services online before buying. The vast majority of these experiences begins with a search engine.
Targeted traffic means that the people reaching your website have a particular interest in the industry, the topic or the products you have for sale. As a result, such people are much easier to convert into customers than a general audience.
SEO is highly cost-effective. Just like other inbound marketing techniques, it has a much lower cost per lead than traditional outbound promotion (TV ads, cold calling, print ads, etc.). In fact, the cost per lead when using inbound marketing is 60 percent lower than in the case of traditional promotion. The cost effectiveness of search optimization is one of the main reasons why SEO is equally suitable for use by startups and by large corporations.
Optimization creates a level playing field. It makes it possible for small companies and startups to compete with some of the biggest players on the market. A well-optimized website that reaches the top of the SERP can quickly establish its loyal audience, even if the respective niche is highly competitive.
The Quality of the Service Matters
Choosing the right SEO professionals or digital marketing agency for the job is one of the prerequisites for getting all of the desired results.
Many digital marketing or internet marketing companies that offer quick fixes and guaranteed results are the ones to be avoided. Optimization requires hard work, consistent efforts and months spent on improving the website and the quality of links pointing to that site.
HighMark SEO is a professional digital marketing company dedicated to delivering increased traffic to your business and improving your search engine rankings. We work hard to understand what is important to you and your business and then we work to provide massive value. HighMark SEO Digital belongs to a community of the top SEO Experts in the world and we leverage that research, development, and networking to help your business dominate Google.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. SEO allows you to obtain organic, or free traffic from the search engine results.
The large majority of online experiences begin with a search engine and almost 77% of searchers start their searches on Google.
If you are targeting competitive keywords, SEO can take upwards of 6 months to over a year. However, the return on SEO can last for years. It is also important that you work with an experienced and qualified SEO agency if you expect to achieve results in a reasonable period of time.
You can get a quicker ROI from other digital strategies like paid digital ads. However, that doesn’t take away from the long term importance of a solid SEO strategy. The return on investment (ROI) from SEO can often be far greater than pay-per-click strategies.
Search engines look at the relevancy of the site linking to you, the URL and title of the linking site, how well known the linking site is, how many links you have in total, and the anchor text of each link.
Digital marketing is marketing or advertising delivered through online digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, funnels, online ads, or any new digital channel.
Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing, Email Marketing, Online Advertising, Landing Page Marketing, and Smartphone Marketing.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
Direct response marketing is a form of digital advertising designed to elicit a response and get prospects to take some specific action. Examples could include opting in to your email list, exchanging name and email for free information, picking up the phone and calling for more information, placing an order or being directed to a web page.
Our agency is impartial to a specific digital channel. We consider all the channels available to a business and then make an impartial decision as to which one or ones will generate the most return on investment.
We live in the Digital Age. The time of primarily reaching your customers through newspaper ads, radio, and billboard is long gone. You can now reach potential customers with laser like targeting. Homes, cars, and appliances are becoming digital. The business that is going to succeed in the future will have to embrace digital marketing.
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
Local SEO is involves ranking higher in your local area. Businesses often serve a specific city or sometimes they have a service area that includes several cities. Local SEO involves targeting those specific locations where they do business. Our SEO agency is experienced with local SEO and multi-location SEO.
Google My Business optimization and maps ranking is a critical piece of local SEO. Managing citations and GMB reviews are also very important.