Most business owners don’t instinctively know the keywords and phrases that potential customers might type into their search engine that will lead them to their company website. It takes significant research to start a campaign based on both short and long-tail keywords that will produce results. Building a website and hoping people will somehow find it is bound to cause frustration, not to mention lost revenue. It’s even worse to spend money on Austin SEO and pay-per-click (PPC) campaigns by just guessing the terms that people might enter.

Austin SEO Expert

If you’re looking to hire an Austin SEO expert, there’s one easy way to test the quality of his or her work. Just go to your search engine and type in a few words related to SEO in your market area. Does the company appear on the first page, or better yet, as the first listing on the search engine results page (SERP)? The higher the ranking, the more the Austin SEO company knows exactly what it’s doing. We are proud of the fact that High Mark SEO ranks in the number one position for several major cities in our geographical area. You can trust that our Austin digital marketing company will do the same for you.

Organic SEO refers to the variety of methods used to obtain the highest possible ranking on the SERP of Google, Bing, and the other major search engines. What is especially wonderful about organic SEO is that it’s a free method of driving traffic to your website. Some of the best ways to influence the algorithms of the search engines are to include high-quality content and backlinks on your website. As exciting as it is to achieve high rankings through organic SEO, anyone who calls themselves an Austin SEO expert can tell you that you can’t depend on it exclusively to drive traffic.

One tried-and-true Austin digital marketing method is the PPC campaign. When you register for a PPC campaign, you bid on the most popular keywords for your line of business and customer demographics. Your bid is the amount you pay each time someone clicks on a link or an ad containing one of the keywords and it directs them to your business website. Our Austin digital marketing company understands that a PPC campaign with Google AdWords needs to be an important part of your advertising mix. Working with us ensures that you get the best results and value for your investment.

Marketing your business on Facebook and other social media sites is also a good idea. Facebook allows you to target a specific audience based on factors such as location, interests, age, and gender. You see how many people viewed your ad as well as how many people clicked on it. Austin SEO expert Michael Bellush knows just how to target an ad so only those with a strong interest in your product or service see it. You’re only wasting time and money otherwise.

Starting an advertising campaign is a positive and proactive thing to do for your business. However, following up on the results is equally important. Our Austin SEO company provides you with detailed analytics and results reporting to help you accurately measure your return on investment (ROI). Some of the information included on these reports include how your customers found you online and which pages customers accessed and clicked on the most.

Customers expect more personal service these days, which includes offers tailored just to them. Understanding the customer journey via the information provided by Google Analytics and our own in-hour Austin SEO reporting makes it much easier for you to meet this expectation.

People trust online reviews left by other customers more than they trust the information a company puts out about itself. They see them as more impartial since the person leaving the review doesn’t have a vested interest in whether the company succeeds or fails. Many opportunities exist for consumers to rate a business based on a five-star system as well as leave a written review. Positive, unsolicited reviews are as valuable for your business as organic Austin SEO. Unfortunately, too many negative reviews can have the opposite effect.

Reputation management is just one service offered by our Austin digital marketing company. We alert you to anything online that could harm your reputation so you can respond to it promptly. It has been our experience that acknowledging a customer’s concerns promptly and finding out what you can do to address them can turn their feeling of frustration to one of satisfaction. The good news is that it’s entirely possible to do this without accepting the customer’s assessment of your business or its customer service.

Are you about to launch your first business website or do you find yourself floundering online after several years? Our Austin digital marketing firm can help you either way. Please request a 30-minute or 60-minute consultation call to learn more.