A full SEO audit of your website must first involve checking technical components. Many tend to ignore this aspect, but if you want to stay ahead of the curve, then invest time looking for areas that need improvement. Technical SEO involves things such as page load speed, web crawl errors, and redirects. A site that loads terribly slow or contains several error pages sends a bad signal to Google, causing your website to get buried deep in the search index.
Aside from helping your rankings, enhancing the technical elements of your site also benefits your visitors. Remember that nobody wants to browse a slow website. Online users these days have very little patience. They are quick to hit the back button if your site doesn’t load within a couple of seconds. There’s also nothing more annoying than clicking a link only to see an error page. Make sure that all of these factors are working properly so you can provide an optimal user experience.
Now, this may be more familiar to you. On-page SEO deals with a variety of elements found in your website including URL structure, navigation systems, internal links and keyword placements. Bear in mind that on-page doesn’t only constitute finding keywords with the highest number of monthly searches and then using them in your content. Your goal should be to find the most profitable keywords as these can lead to higher conversions despite generating relatively small traffic.
When interviewing Bloomington Indiana SEO companies, one way to determine which ones know their stuff is to ask about their keyword research process. If all they talk about is search volume, then you better keep your money. You must find a company that knows how to uncover the best keywords to target based on search intent. Search terms indicating that users are ready to purchase could potentially lead to much better conversion rates. Even if these keywords do not boast of absurdly high search volumes, what matters is that you generate laser-targeted traffic.
Off-page SEO is where many webmasters and online marketers choose to focus. Many believe that backlinks are the most important ranking factor. Sure, even Google says that links play a significant role in their search algorithm. However, you can’t rely on the dangerous and outdated method of pointing hundreds, if not thousands, of backlinks to your site just to rank as soon as possible.
Today, you’re better off building links from authoritative and relevant sources. You should never build links just for the sake of it. Instead, be sure you provide something valuable to prospective readers. Taking the time to reach out to other webmasters can provide plenty of link building opportunities in the future. Building relevant links from authoritative sources is a much better approach compared to using automated tools that blast your website with spam links.
As mentioned, many Bloomington SEO Agencies only focus on link building campaigns. That is why you should ask about the exact strategy employed by the company. If they do not care about the other aspects of Bloomington SEO and exclusively put their attention to link building, then it’s best to move on to the next candidate on your list.
It is helpful to find a Bloomington Indiana SEO company that uses a comprehensive approach to search engine optimization to get the most value for your money. Even if you’re not an expert, keep in mind that SEO has several aspects, each of which should be optimized to give your website the best chance of reaching the first page of Google. Avoid hiring the first company you stumble upon. Instead, evaluate several candidates and hire an experienced Bloomington SEO Agency who has testimonials and rankings to back them up.
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