Search Engine Optimization (SEO) is a set of practices aimed at making websites rank in the search engines. While there are at least three search engines that we know of – Google, Yahoo, and Bing! – most, if not all, SEO efforts aim at ranking on Google.
It isn’t surprising considering that the majority of search engine activity is on Google. Most internet searches take place on Google, and that is where most websites are first discovered.
If you have done a little Indianapolis SEO in the past or have read about it, then you may know about a couple of important aspects to optimizing websites. One is onsite optimization or doing things on your site to make it rank. The other is called offsite optimization which could include link building.
Although the Indianapolis SEO industry has been around for at least ten years, it wasn’t until the last five years that we have seen significant changes in the search engine algorithm on Google. While in the past it was easy to rank any website – you just needed to blast it with links – right now the ranking algorithm has been changed so that there are at least 200 factors that are taken into consideration before websites are ranked.
The top websites on Google are not necessarily compliant with all 200 factors. However, they are complying with more factors than all the other websites. What are these 200 factors? We don’t exactly know. Actually, no one among the Indianapolis SEO agencies and freelancers knows. The engineers at Google have not made the information public. However, testing on different websites has yielded verifiable information about what will make any website rank on Google.
When it comes to onsite optimization, the known factors that will make you rank are keyword density, Latent Semantic Index or LSI keywords (related keywords), strong inner link building, and user experience measured in terms of bounce rate. Let us briefly explain each factor. Keyword density is nothing more than the target keyphrase being mentioned in the content a certain number of times. LSI are related keywords mentioned in the content. Strong inner link building means the web page you are trying to rank for has the other pages of the website linking to it. Bounce rate means the percentage of visitors who click on the X button or back button after viewing only one page. Your website’s bounce rate has to be low to rank.
When it comes to off-site optimization, some of the factors that will help you rank are links from authority sites that have relevant content, and social media links. As we said, there are around 200 factors for ranking on Google, and that information is not public. However, all these 200 factors help to determine only two factors: RELEVANCE and AUTHORITY.
Good thing for you, though, because you do not need to know all of them and you do not need to do any Indy SEO yourself. HighMark SEO the #1 Indianapolis SEO Agency in …… and we can get your site ranked on the first page of Google.
You should know, though, that there are several types of Indianapolis SEO companies out there. There is what you call general search engine optimization or optimizing your website for regular Google search (i.e., searches done on laptops and regular computer devices). Then there is local search and mobile search.
Google local search refers to search terms indicating a local location, for example, “dentists Los Angeles.” Mobile search refers to searches done on smartphones and tablets.
There are Indy SEO agencies and freelancers that offer these services exclusively to specific industries. For example, there are Indianapolis Internet Marketing specialists that only do work for dentists or contractors.
No, you do not need to work with these so-called exclusive workers. What you need to do is to work with an Indianapolis SEO Company that has a proven track record of making websites rank on Google. You do not even need to hire an SEO professional worker in your area. You can hire professionals based in other states. If they have the expertise and knowledge in Indianapolis SEO to rank their site in your city, then they can rank Your site in Your city.
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If there’s one thing you can count on as an Indianapolis business owner, it’s that change is constant. Although advertising and other traditional methods of marketing a business may have worked well in the past, those years are over. Any company that wishes to remain competitive and attract new customers simply can’t afford to ignore Indianapolis digital marketing. In fact, working with an Indianapolis digital marketing agency may become something that almost all businesses consider in the digital age.
Not Sold on Indianapolis Digital Marketing?
Consider These Stats
Maybe you feel that you don’t have the time to write blogs, develop social media campaigns, create product videos, and engage in other forms of digital marketing to connect with your customers. It may not even be in your budget for this year. Before you write off digital internet marketing as a fad that’s sure to die out, remember that numbers don’t lie. Check out these statistics from HubSpot:
No business owner can afford to ignore the benefits of Indianapolis digital marketing and expect to do well. This is especially true for those who market to a younger demographic that has grown up expecting companies to reach them in this manner. We’re ready to help improve your digital marketing strategy today.
Try this: type in “Indianapolis SEO” and see what comes up in the top organic position. Our site does. A wise person once said, “If you can do it, it’s not braggin.”
Now that you have found the best local SEO company, can you image how your business will explode when we do that for you? You’ll get so many calls and sales you’ll have to hire more employees to handle the volume and maybe even expand to more locations.
You just found the best local SEO company right at the top of the search results. That tells you something. And we can get those results for you.
Best is the only thing you get from our team. That means the best ROI: Our clients have doubled, triped, and quadrupled their sales. Those improvements often last long after you stop paying.
Ready to break through to the next level with a local SEO agency?
HighMark Digital is located in Indianapolis, Indiana and serves businesses throughout Indiana and the United States. If you want to work closely with an SEO agency near me then look no further than HighMark Digital.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. SEO allows your to obtain organic, or free traffic from the search engine results.
The large majority of online experiences begin with a search engine, and almost 77% of searchers start their searches on Google.
If you are targeting competitive keywords, SEO can take upwards of 6 months to over a year. However, the return on SEO can last for years. You can get a quicker ROI from other digital strategies like paid digital ads. However, that doesn’t take away from the long term importance of a solid SEO strategy.
Search engines look at the relevancy of the site linking to you, the URL and title of the linking site, how well known the linking site is, how many links you have in total, and the anchor text of each link.
Digital marketing is marketing or advertising delivered through online digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, funnels, online ads, or any new digital channel.
Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Content Marketing, Email Marketing, Online Advertising, Landing Page Marketing, and Smartphone Marketing.
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
Direct response marketing is a form of digital advertising designed to elicit a response and get prospects to take some specific action. Examples could include opting in to your email list, exchanging name and email for free information, picking up the phone and calling for more information, placing an order or being directed to a web page.
Our agency is impartial to a specific digital channel. We consider all the channels available to a business and then make an impartial decision as to which one or ones will generate the most return on investment.
We live in the Digital Age. The time of primarily reaching your customers through newspaper ads, radio, and billboard is long gone. You can now reach potential customers with laser like targeting. Homes, cars, and appliances are becoming digital. The business that is going to succeed in the future will have to embrace digital marketing.
Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.