5 SEO Strategies for Voice Search
Understand the Potential of Voice Search Users
Audio Search significantly improves user experience – and because of that, by the year 2020, half of all online searches will be made through voice search.
Due to its prolific use, search engines such as Google are placing a higher emphasis on voice search optimization.
After all, the point of SEO is to rank websites accurately so users can find the best information for their search query as quickly as possible. User experience is, ultimately, at the forefront of search engine optimization.
Use Long-Tail Keywords
When users use voice search, they are usually hoping to complete an activity – such as playing a song or purchasing a product – or wants to get information on a particular subject.
When users search for content on desktop or mobile, they tend to communicate in short, almost bullet-pointed phrases.
Just like if a user wanted to find a great web designer, they could type “top web design companies” into Google.
But if they used voice search, a user might say “Who are the top web design companies in the world?”
To ensure that your content is optimized for voice search as well, include those long-tail keywords that sound more natural as opposed to shorter, more active keywords that perform well in desktop SEO.
Optimize Your Website Speed
Just like traditional search engine optimization, Google voice search supports websites that load quickly.
Admit it. Even to ourselves. When the wesbite loads like a turtle, we hit the back button and search for better results that can give us the details quickly.
Website speed is really important.
When you evaluate the speed of your website,
- Your site is responsive and works well on mobile devices.
- Images are optimized.
- Files are compressed.
- You utilize website caching to improve page speed.
- Your server’s response time is reduced.
- And other tasks that speed up traditional websites.
Analyze Searcher’s Intent
Keep phrases short and simple. Voice search results are typically written at a 9th-grade reading level at most. So, although your information may be high-level, break it down in a way that is easy for anyone to comprehend.
Listen to Your Customers
22% of voice search queries are looking for location-based content. Therefore, brands have a higher chance of producing voice search content if they invest in local content.
Try using phrases like “near me”