Email is one of the most popular means of digital marketing today. It has been around for decades, which makes it an ever-developing strategy that involves lots of trial and error.
You're bound to make lots of mistakes that will cost you time, effort, and money as an email marketer. And that opens doors for your competition to win.
If you're in such a position, don't worry! This guide is for you.
In today's article, we'll learn nine powerful tips to boost your sales with email marketing.
Let's dive in.
Email marketing is a form of digital marketing that uses email to connect with prospects and customers.
It's a great approach to increase brand awareness and boost sales. It's also a brilliant strategy to keep your customers informed of your latest news and offers.
Unlike social media or SEO, your success isn't dependable on any online platform. You'll own the list of subscribers and have permission to reach out to your audience anytime you want.
Email marketing may have lost some of its power throughout the years.
It's not as powerful as it was.
There used to be a time when email open-rates were higher than 95%, and people would read every sentence you wrote.
But as more companies started email marketing, the competition got more intense. People lost interest in checking every email they receive.
The average open-rates for businesses today is as low as 25%.
But despite all that…
Email marketing is still one of the best digital marketing techniques today.
It's 40x more effective in acquiring new customers than Facebook and Twitter combined (McKinsey). And by 2023, there will be 4.3 billion email users online (Statista) — which is half of the world's population.
So, of course!
Email marketing is still effective.
It's a great way to connect with your prospects and promote your brand. And there's a lot of potential for growth and success with emailing for your business.
The first thing to keep in mind when getting started with email marketing is this:
Your emails need to be valuable to your audience.
If all you do is send spammy content or sales letters, followers will lose interest in your content. Your most valuable prospects will unsubscribe from your newsletter.
You must give your audience a reason to click on your emails and read them.
Help your followers transform their lives with your best tips, tricks, and advice. Give them solutions to their problems and keep them updated with the latest trends.
Here are nine actionable tips to succeed with email marketing...
Your target customers are your best bet of selling your products and services.
If you want higher engagement rates and conversions, your email list needs to be unique to your business and offers.
You can't buy or collect emails randomly from the web — neither should you send people emails without their permission.
There are many ways you can collect emails from your prospects and customers.
You can install sign up features and opt-in forms on your websites. You may also promote freebies, samples, or offer gated content on your site.
Whatever you implement, never stop growing your list and attracting new prospects.
Optimizing your sender information is essential if you want to establish trust with your audience and email providers.
Imagine receiving an email from a random email address with no clear brand or company name.
Even if it lands in your inbox folder, there’s very little chance that you’ll ever open it.
The same is true for your email subscribers...
You must use a professional sender’s name along with a branded email address. Be sure to use the same sender information to maintain trust and brand recognition.
The subject line is arguably the most critical part of your email campaign.
Because an email that doesn’t get opened may as well not exist.
You may be able to optimize and refine everything in your email. But if your open rates are low, none of that matters. You’ll miss on great opportunities to connect with your audience.
You need to write captivating subject lines each time you send out a new email.
Here are a few tips to make your email subject lines more appealing:
Your email marketing service provider will allow you to track email opens for each campaign you send.
Test, test, test…
Keep learning about what works best with your audience and double down on it.
People love to read their names on the screen for many reasons.
It makes the interaction feel more genuine and relevant. But more importantly, online consumers love to be treated as individuals.
To personalize your emails:
Use the receiver’s first name in the subject line and copy or send emails based on time and location.
You may also personalize your message by being specific about the prospects’ struggles and challenges. Send them personalized offers and promotions.
You don’t have to get too personal with everyone. Just showing that you care about your followers is enough to capture their attention.
Do you struggle when it comes to writing a compelling email copy?
We'll share with you the most popular copywriting tips you can apply to make your copy more powerful.
Be sure to keep your sentences short and concise. And break down your long paragraphs into smaller sections to increase readability.
Be sure to avoid industry jargon and big words in your copy. Instead, use natural language that everyone can read and understand.
Choose your words carefully, and don't over promise on what you'll deliver. Be honest in everything you say to maintain trust and honesty.
Make sure to stay relevant and send your followers emails they can resonate with.
The last thing you want is for someone to read your email and wonder:
Why am I on this list?
An email marketing campaign doesn't always have to end with a sale. It's part of your sales journey that moves your audience down the funnel.
Yet, moving prospects forward in your buyer's journey isn't a random process.
Never assume that your audience knows what to do next. Giving clear instructions on what action they should take next is a must.
End all your emails with clear CTAs to trigger action.
Be specific about what they should do next, but don't overwhelm them with too many options.
Highlight the benefits they'll get from clicking your link, replying to your email, or visiting a page.
A spam filter is a system designed to detect and stop unwanted emails from reaching the user’s inbox. If an email is marked as spam, it will go to the user’s spam folders where they’ll never see it.
Here are some techniques to keep your emails out of the spam folder:
It's crucial to keep your audience engaged with your brand through consistent content. Therefore, you should send regular updates about your business, exclusive offers, new blog articles, etc.
The whole thing can be hard to manage if you're looking to send multiple emails a week. That's why you need a content schedule for your content marketing plan.
Creating a content calendar for your email marketing is a great way to stay on top of things. It helps plan your content ahead of time and stay organized with your emails.
You can automate the whole thing by using an email marketing service.
The system will send your campaigns at specific times according to schedule. It will target specific segments of your audience based on where they are in the buyer's journey.
We can give you 100 tips to succeed with email marketing today. But without testing, none of that is going to help you.
Businesses, industries, and audiences all differ based on multiple factors.
There isn’t a universal subject line that works for all emails. And there can’t be an ultimate structure to writing emails that works for all campaigns.
You have to test things out through split testing and A/B testing to learn about your audience.
For instance, you must:
But above all...
You have to monitor your email campaigns and identify the changes in your results. Only then will you be able to make well-informed decisions to improve your emails.
Email marketing goes beyond delivering messages to a subscriber’s inbox.
It’s a highly effective way to connect with your prospects and help them solve their problems. And it can be a powerful way to boost sales and attract loyal customers.
Follow the tips in this guide to take your email marketing game to the next level.
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