In this section, let’s discuss the 5 planning stages of a landing page before handing them over to your designer.
1. Identify your audience.
Initially, if you want to boost your conversion rate, you must first know your targeted audience. How? You can identify them by doing surveys or interviews. In this way, it would be easier to carve out your other plans because you already know the profile of your targeted audience.
2. Define your most-wanted action (MWA)
What does MWA mean? For everybody’s knowledge, this pertains to the one action visitors should take when they are on the landing page. Particularly, this action is really all up to your product and approach. Pretty sure, if you’re selling a quite expensive product/service, it is best to collect contact information first (email perhaps) and cultivate the relationship right then and there. However, if you’re offering something that’s generally affordable and uncomplicated, you can go ahead and sell it directly perhaps. But if it’s technology-based, you can do free trials first.
3. Define your message.
So, you’ve got all the basics. Primarily, you now know who you are advertising for and which solution to offer. At this point, it is time to draft your message. Likewise, these are the words you put into the page. Hence, keep it simple and easy to understand.
4. Design your landing page.
Moving onto the visuals. Straight away, sketch it all out on paper or anny editing tool. Yet, don’t overdo this. Because if you do, only fewer visitors will fill out the form if you’re asking for too much information. Besides you’ve put too much navigation on your page, this would utterly confuse visitors as a consequence. Nevertheless, if you keep a streamlined process, you have higher chances of getting the forms filled out.
5. Put it all together.
It’s just like building your whole lego house. You’ve got all the needed blocks in your hands and all you have to do is fuse them all together to make a solid lego structure. In the same manner, all the steps are presented to you, all you have to do now is connect all the dots. The correct message, the visuals and the preview are all done. At long last, launch it on the web!