Houston Digital Marketing Trends That Can Boost Your Business
We are living in an age where digitalization has begun to dominate the marketing process. According to Statista, the United States is one of the world’s largest online markets with over 312 million users or 75% of the population.
Whether a Houston consumer wants to buy a home, find a place to have dinner, or get their car repaired, a majority are now turning to online sources to make purchasing decisions. The stakes are high, so how your company presents and markets itself digitally matters more than ever.
Our Houston digital marketing agency has learned that online marketing in Houston is an evolving space. This means that what worked last year may not be as effective today. Things change.
We understand the necessity of keeping up with the latest developments, so here are some of the Houston digital marketing trends that can help boost your business in the coming year.
- Kill It with Organic Search through Effective Houston SEO
Your company really should aim to “kill it” in organic search because ignoring the search engines could spell disaster for your business. When we say “search engines,” we, of course, mean Google.
Google currently has 75% of the search market share, and there’s more. According to BrightEdge, more than 40% of business revenue is captured by organic traffic. And Chitika Insights reports that 75% of the clicks come from the top 5 search results on Google.
So, how does your Houston business get its website into one of those coveted top five positions for its desired keywords? This is a moving target thanks to algorithm changes, and Google currently has more than 200 ranking factors that can affect your Houston SEO.
To rise to the top in Houston Digital Marketing requires focusing on a combination of technical and user experience factors. In short, Google wants searchers to find what they are looking for quickly and end up with the best results possible.
- Broaden Your Reach with Targeted SEM Advertising Campaigns
Supplementing organic search with paid advertising campaigns is still a popular option. But you’ll have to do this right since the landscape has changed drastically.
Statista reports that the use of ad blockers in the U.S. has doubled (from 15% to 30%) since 2014. That sounds terrible, but SEM isn’t a lost cause.
The fact is that, when people are ready to buy, they will click on paid ads. WordStream reports that U.S. consumers click on paid listings over organic listings by a margin of 2:1 when the keywords have high commercial intent.
Google Adwords became Google Ads in 2018. This change was meant to make it easier for businesses to reach targeted customers instead of simply focusing on keywords. This is similar to the paid advertising on social media giants like Facebook, which you also won’t want to ignore.
- Boost Your Engagement with Video Marketing
If you’ve been avoiding video marking because it sounds “hard,” this is something that you might want to reconsider. The numbers don’t lie.
Search Engine Journal reports that having a video thumbnail show up in search results can double your organic search traffic. Even better, product videos can boost purchases by 144%, according to Neil Patel.
Videos now regularly show up in search listings, and consumers love them. And, don’t forget that YouTube is the world’s second largest search engine.
But videos have to be done right, meaning they’re engaging and formatted correctly. Not only do you need good titles, descriptions, and thumbnails to encourage clicks, but also interesting content and an effective CTA to promote conversions.
Want an example? Dollar Shave Club created this video seven years ago on a simple $4,500 ad budget, and it is still the top video search result when you Google “dollar shave.” It’s funny and engaging, and you know just what to do when the video ends.