SEO Results for a National Finance Company that Provides RV & Boat Loans in the United States


Increase in Online Application Submissions


# of Keywords Ranking in a Top 3 Position


Increase in Revenue


Increase in organic search traffic
SEO for Finance Company

About My Financing USA

My Financing USA offers RV, boat and motorhome financing services throughout the United States. They provide a straightforward and secure application process that takes just a few minutes to complete. Unlike many lenders, they work with good and bad credit scores. 

The Challenge

My Financing USA was primarily relying on SEM paid search to generate traffic to their site. The challenge was to begin generating more organic search traffic to help increase the overall traffic and number of applications being submitted online. 

When My Financing USA reached out to HighMark Agency, they had a clear understanding of what keywords they wanted to target in order to drive traffic. However, those keywords were either not ranking or they were not ranking anywhere near the first page of search results.  

The Solution

HighMark Agency developed a customized road map designed to help My Financing USA's overall search visibility. We also developed a plan to specifically optimize and rank a focused set of keywords that everyone agreed would begin to drive significant organic traffic to their site and result in more applications submitted. 

HighMark Agency completed the following items:

SEO Audit
Keyword Research & Analysis
Content Gap Analysis
Competitor Research
On-Page Website SEO Optimization
Internal Linking Strategy
Off-Page SEO 
Domain Authority Building

The Result

My Financing USA realized a 28% increase in application submissions in the first 12 months. Revenue increased 37%. In an 18 month period, My Financing USA's organic traffic increased 208%. Their website domain authority doubled. The value of their organic traffic more than doubled. They went from having 14 keywords ranking in one of the first three positions in search results to having 72 keywords ranking in a first three position. Every targeted keyword increase over the course of the SEO campaign. 


➢ 72 Keywords Ranking in a Top 3 Position
➢ 28% increase in online application submissions
➢ 37% increase in Revenue
➢ 208% increase in organic search traffic

The following graphic provides a snapshot ranking improvements over the course of the campaign.

SEO Rankings Improvement - Finance

Domain Metrics - December 2019

SEO metrics 12.2.19

Domain Metrics - September 2021

SEO metrics - 9.8.21
"We appreciate everything that HighMark Agency did to help us meet our growth goals & increase our organic traffic."

~ Thomas Carrier (CEO, My Financing USA)
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