SEO Results for a National Finance Company that Provides RV & Boat Loans in the United States
Increase in Online Application Submissions
# of Keywords Ranking in a Top 3 Position
Increase in Revenue
Increase in organic search traffic
About My Financing USA
My Financing USA offers RV, boat and motorhome financing services throughout the United States. They provide a straightforward and secure application process that takes just a few minutes to complete. Unlike many lenders, they work with good and bad credit scores.
My Financing USA was primarily relying on SEM paid search to generate traffic to their site. The challenge was to begin generating more organic search traffic to help increase the overall traffic and number of applications being submitted online.
When My Financing USA reached out to HighMark Agency, they had a clear understanding of what keywords they wanted to target in order to drive traffic. However, those keywords were either not ranking or they were not ranking anywhere near the first page of search results.
HighMark Agency developed a customized road map designed to help My Financing USA's overall search visibility. We also developed a plan to specifically optimize and rank a focused set of keywords that everyone agreed would begin to drive significant organic traffic to their site and result in more applications submitted.
HighMark Agency completed the following items:
Keyword Research & Analysis
Content Gap Analysis
On-Page Website SEO Optimization
Internal Linking Strategy
Domain Authority Building
My Financing USA realized a 28% increase in application submissions in the first 12 months. Revenue increased 37%. In an 18 month period, My Financing USA's organic traffic increased 208%. Their website domain authority doubled. The value of their organic traffic more than doubled. They went from having 14 keywords ranking in one of the first three positions in search results to having 72 keywords ranking in a first three position. Every targeted keyword increase over the course of the SEO campaign.
➢ 72 Keywords Ranking in a Top 3 Position ➢ 28% increase in online application submissions ➢ 37% increase in Revenue ➢ 208% increase in organic search traffic
The following graphic provides a snapshot ranking improvements over the course of the campaign.
Domain Metrics - December 2019
Domain Metrics - September 2021
"We appreciate everything that HighMark Agency did to help us meet our growth goals & increase our organic traffic."