Multi-Location SEO & GMB Ranking


More Monthly Phone Call Leads


Increase in Website Impressions


Increase in Website Visitors

Brand Visibility

Becoming a well known brand in their community - priceless.

About Pro Roof Plus

Pro Roof Plus is a full-service roofing and renovations company in Plainfield, Indiana. 

Pro Roof Plus Owner, Joe Shields, has been in construction for over 25 years. The business is proud of its A+ Rating with the Better Business Bureau and Angie’s List, and is screened and approved as a professional roofing contractor. The business is also an Owens Corning Preferred Contractor.

The Challenge

With a great track record Pro Roof Plus had lots of great work to talk about, but the business did not have any online presence. The website that they had been using was not getting any traffic and they were not getting online leads. They were using Angie's List but only getting a small number of low quality leads. In addition, the company was going through a complete rebranding that included a business name change. 

The challenge that Pro Roof Plus presented was to complete a business rebranding that included the following critical growth goals:

- Generate Brand awareness for the new brand
- Begin generating a consistent flow of leads from an online presence
- Generate leads from multiple locations (specifically, 3 surrounding cities)

Our Solution

HighMark Agency treated this campaign as a complete brand refresh and we started with an entirely new domain name and website. In order to achieve the client's goals for brand awareness and online leads, we knew we needed to do a great job with local SEO. 

Our solution involved the following:

- Website Design
- On-Page SEO Optimization
- Content Optimization
- Domain Authority Building
- Creation of Local Landing Pages (LLPs)
- Google My Business Optimization
- Google My Business SEO

The Results

Pro Roof Plus began ranking consistently in the #2 position in the Google and Bing Maps listings for the city where they were located, Plainfield, IN. 

This resulted in a 3X the number of phone call leads they were receiving from Google My Business prior to working with us. This translated into several new jobs each month and thousands of additional monthly revenue. 

But this was just the start. 

Our work didn't stop with the maps listing. We developed an SEO campaign that resulted in Pro Roof Plus obtaining #1 rankings in Plainfield, Indiana for terms like:

- Plainfield Roofing
- Plainfield roofing contractors
- Plainfield roofing company
- Plainfied roof repair
- Plainfield roof replacement
- roofing company in Plainfield

The graph below shoes a ranking graph for the term Plainfield roofing from before we started working with Pro Roof Plus to where they were when we finished our work. They went from a position of not ranking at all to being consistently in the #1 or #2 position in the organic listings. 

In addition to ranking Pro Roof Plus in both the maps and the organic listings for their main location, we also targeted additional surrounding cities to help them expand their reach and generate additional revenues. 

We helped them achieve page one organic rankings for the following surrounding cities:

- Avon, IN
- Brownsburg, IN
- Danville, IN
- Indianapolis, IN


Pro Roof Plus experienced a 374% increase in website impressions year-over-year. They had an 85% increase in online website traffic year-over-year. Their monthly phone call leads had increased 3X more than where they were prior to working with us. 

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