Superior Roofing Systems is a commercial and residential roofing company located in Salem, Indiana. Their primary focus is on metal roofing.
The Challenge
Superior Roofing Systems had just been through some restructuring that resulted in them having to get a new domain, brand new website, and new Google My Business. They were essentially starting over and had no lead generation system in place.
Superior needed a way to start generating brand awareness and leads. They wanted a way to expand beyond their home city into a much larger region.
Our Solution
HighMark Agency worked with the owner of Superior Roofing Systems to determine the market and locations that they wanted to target. We then created a plan of action to go from zero brand recognition, zero leads and zero organic rankings to a consistent flow of leads and regional brand recognition.
Our plan included the following:
Set up Google Analytics with Goals
Set up a Google My Business Listing
Maps SEO & GMB Optimization
Website SEO Optimization
Creation of Location Landing Pages (LLPs)
Off-Page SEO
Domain Authority Building
SEM (Google Ads PPC)
Outdoor Media
The Results
Superior Roofing Systems quickly became the top ranked roofing company in their home city of Salem. This resulted in an immediate increase in leads and revenue.
Within six months, Superior had top rankings in eight different cities in both the organic listings as well as the maps listings. They went from zero calls and leads when they started their new website to averaging 60 leads per month.
The consistent flow of leads has allowed Superior Roofing Systems to increase revenue, hire more employees, and grow into a roofing powerhouse in their region..
Rankings After 1 Month
Rankings After 12 Months (39 #1's)
GMB Maps Rankings
GMB Actions
HighMark Agency helped take us from being a small local roofing business into a regional business serving the entire southern half of our state. We had goals and ideas of where we wanted to take the business but it wasn't until we worked with HighMark Agency that we realized many of those goals.
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.OkNoPrivacy policy
You can revoke your consent any time using the Revoke consent button.Revoke consent