How It Works
How We Add Value
Our Results Speak For Themselves
Overview of Orlando SEO PPC (Pay Per Click)
SEO PPC (Pay Per Click) is a term that most of us have heard before; we also know that it has something to do with improving your position with online search results. The following is a brief overview of that might help you make more sense of SEO and PPC advertising.
-Orlando SEO (Search Engine Optimization)
Orlando SEO is not just about fixing your website to get a higher ranking in the search engine results pages for the keywords you have chosen. Orlando SEO is also about making you the authority on the products, services or solutions you provide for a specific need.
The major search engines are not as concerned with the way your site looks to them as much as how it is viewed and operated by its human users. If you have users coming back to your site and if other websites are linking to your site then it will help with your Orlando SEO. An Orlando SEO Agency can help your business with generating more traffic, creating relevant links, and many other important Orlando SEO considerations.
-PPC (Pay Per Click)
Pay Per Click is all about paying for high-quality ad space for specific targeted words. There is plenty of Orlando SEO involved in creating a successful paid ad campaign like this.
If you were to enter a search query for a certain product or service, the first few options you will get would most likely be PPC ads. These are easily identified by the small box with the letters “Ad.” Below these paid ad campaigns you will then see the “organic” search engine results.
The difference between the two is this; you can pay for PPC ads and your spot on the first page, or you can earn your spot on this page with SEO and industry knowledge.
Orlando SEO vs. PPC (Pay Per Click) — Which is the Best for You?
This is a subjective question. If you hope to be in business for a long time, you will want an online marketing plan that includes Orlando SEO. The biggest advantage of working with an Orlando SEO Expert is that it can bring high quality targeted traffic to your business. As a matter of fact, most users today categorically disregard paid results entirely in favor of higher quality organic SEO listings.
There is a plethora of data and statistics that suggest “Organic SEO” is more likely to attract the type of visitors that will close deals. Orlando SEO can help you build trust with your clients and visitors as an authority in your market, something you can’t expect with PPC.
HighMark SEO Digital Marketing Agency | Orlando SEO