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Basic SEO Terms Defined
Jasper Indiana SEO (Search Engine Optimization) is the bread and butter of the Internet marketing industry, but it’s most unfortunate that the average person rarely understands SEO jargon. In fact, most newcomers to SEO feel left out of conversations conducted by marketing specialists due to the very real problem of not being able to understand the acronyms and SEO related terminology. To help you get acquainted, here are some of the basic SEO terms defined:
Analytics: This term can mean a broad range of analytics software, or it could more specifically describe Google Analytics. This type of software is used by consultants and businesses alike to track the traffic to your website and help analyze it. Analytics also entails knowing where your traffic comes from and which keywords are utilized to lead consumers there.
B2B and B2C: These two acronyms stand for business to business and business to consumer. These terms are used in the industry to help define the products and services sold by a company. A B2B company sells products to other businesses, whereas, a B2C company sells products to consumers.
Backlinks: This term is easily defined as links leading back to your website from other sources. Backlinks aren’t links that you link to from your website, but rather when others link back to you. The more backlinks your website has, the higher it ranks as an authority site according to Google.
Black Hat SEO: Black Hat SEO defines tactics that are outright in violation of Google’s Webmaster Guidelines. Using such tactics can permanently penalize your business and are often employed by unscrupulous SEO consultants looking to turn a quick buck.
Indexed Pages: This industry term describes pages of your website that have been analyzed and stored by search engines. The only way that your pages show up in search results is if they have been indexed.
Keywords: This term refers to words that are entered by consumers in search engines to find specific products and services. Business owners will usually build their websites with carefully researched keywords in mind.
Organic Search Results: Often used in Jasper SEO, this term describes search results that are displayed as a result of Google’s natural algorithm. Meaning, your page isn’t shown due to an advertising campaign.
SERP: The search engine results page is the page that consumers see right after they search for something. The listed websites on the page are considered to be the SERP.
Sitemap: A page on your site that primarily serves as an index for search engines to look through. It pulls together all of the pages of your website that search engines can then crawl. These pages are generally created as an XML file.
The terms listed above may seem awkward or even alien to you, but the more you use them, the more acquainted you will be. In fact, you’ll find that most of the terms are pretty self-explanatory and can be used in everyday conversations about marketing.
Being found on page one of Google for important keywords is valuable real estate for businesses in today’s modern world. A cutting edge Jasper SEO Company can perform a site analysis for you and then determine which keywords get the most traffic. A Jasper SEO Expert could then put together a thorough Search Engine Optimization plan that will take your site from where it is to where it needs to be.
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