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What Is Search Engine Optimization? What You Need To Know
Search Engine Optimization (SEO) is a set of practices aimed at making websites rank in the search engines. While there are at least three search engines that we know of – Google, Yahoo, and Bing! – most, if not all, SEO efforts aim at ranking on Google.
It isn’t surprising considering that the majority of search engine activity is on Google. Most internet searches take place on Google, and that is where most websites are first discovered.
If you have done a little Indianapolis SEO in the past or have read about it, then you may know about a couple of important aspects to optimizing websites. One is onsite optimization or doing things on your site to make it rank. The other is called offsite optimization which could include link building.
Although the Indianapolis SEO industry has been around for at least ten years, it wasn’t until the last five years that we have seen significant changes in the search engine algorithm on Google. While in the past it was easy to rank any website – you just needed to blast it with links – right now the ranking algorithm has been changed so that there are at least 200 factors that are taken into consideration before websites are ranked.
The top websites on Google are not necessarily compliant with all 200 factors. However, they are complying with more factors than all the other websites. What are these 200 factors? We don’t exactly know. Actually, no one among the Indianapolis SEO agencies and freelancers knows. The engineers at Google have not made the information public. However, testing on different websites has yielded verifiable information about what will make any website rank on Google.
When it comes to onsite optimization, the known factors that will make you rank are keyword density, Latent Semantic Index or LSI keywords (related keywords), strong inner link building, and user experience measured in terms of bounce rate. Let us briefly explain each factor. Keyword density is nothing more than the target keyphrase being mentioned in the content a certain number of times. LSI are related keywords mentioned in the content. Strong inner link building means the web page you are trying to rank for has the other pages of the website linking to it. Bounce rate means the percentage of visitors who click on the X button or back button after viewing only one page. Your website’s bounce rate has to be low to rank.
When it comes to off-site optimization, some of the factors that will help you rank are links from authority sites that have relevant content, and social media links. As we said, there are around 200 factors for ranking on Google, and that information is not public. However, all these 200 factors help to determine only two factors: RELEVANCE and AUTHORITY.
Good thing for you, though, because you do not need to know all of them and you do not need to do any Indy SEO yourself. HighMark SEO the #1 Indianapolis SEO Agency in …… and we can get your site ranked on the first page of Google.
You should know, though, that there are several types of Indianapolis SEO companies out there. There is what you call general search engine optimization or optimizing your website for regular Google search (i.e., searches done on laptops and regular computer devices). Then there is local search and mobile search.
Google local search refers to search terms indicating a local location, for example, “dentists Los Angeles.” Mobile search refers to searches done on smartphones and tablets.
There are Indy SEO agencies and freelancers that offer these services exclusively to specific industries. For example, there are Indianapolis Internet Marketing specialists that only do work for dentists or contractors.
No, you do not need to work with these so-called exclusive workers. What you need to do is to work with an Indianapolis SEO Company that has a proven track record of making websites rank on Google. You do not even need to hire an SEO professional worker in your area. You can hire professionals based in other states. If they have the expertise and knowledge in Indianapolis SEO to rank their site in your city, then they can rank Your site in Your city.
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